Happy Birthday pricing is based on the total number of Birthday Club members you have at any given time. Every sign-up counts toward that total, no matter which channel they came from.
Plans
Plan | Members | Monthly price |
Base | up to 1,000 | $10 |
Growth | up to 5,000 | $20 |
Unlimited | unlimited | $40 |
What counts toward my plan limit?
All sign-ups to your Birthday Club count, regardless of how they came in:
Happy Birthday app block on your Thank You Page, Order Status Page, or theme
Birthday Sign-up Page (
{your-store}/apps/birthday)Shopify POS UI Extension
Manual additions and CSV imports
Integrations (Klaviyo, Mailchimp, Omnisend, Brevo, Customer Fields, Privy)
Custom webhook endpoint
Billing
Happy Birthday is billed through Shopify's standard app billing. It will appear as a line item within your Monthly Shopify bill under Details → App.
What happens if I exceed my plan?
Before you exceed your current plan, we'll send you a heads-up email to your store's admin email address. If you don't upgrade, we'll send a follow-up. If you exceed your current plan, we'll send one final notification.
At that point, new sign-ups to your Birthday Club will stop being collected. The following channels pause:
Happy Birthday app block for themes
Checkout App Block
Birthday sign-up page
Shopify POS UI Extension
CSV imports and manual additions
Integrations and custom webhooks
Please note:
Existing birthday club members will continue to receive their birthday emails. Only new sign-ups are paused when you have exceeded your current plan.
If you'd like a different email address to receive plan-limit notifications, please get in touch.
Need any help?
Please get in touch with support if you need any further assistance.