We see some fantastic performance stats from our merchant stores with merchants regularly seeing over 10% conversion rates when using our birthday email campaign.
If you’re an online retailer and haven’t started your own birthday club, you’re missing out.
In fact, we’d go as far as to say that birthday club emails should be a part of every brand’s marketing toolkit. Why? Because measured against regular promotional email campaigns, they achieve far higher rates for engagement and conversion. Who wouldn’t want that?
Platform / Campaign | Open rate | Click rate | Conversion rate |
🟦 MailChimp | 34.23% | 2.66% | 0.22% |
🟪 Klaviyo | 58.61% | 1.51% | 0.10% |
🟩 Omnisend | 25.10% | 1.50% | 0.07% |
🟧 Happy Birthday emails | 59.86% | 31.83% | 13.11% |
We want you to reap the rewards of running your own birthday club, too. To help you do this, we have analysed data from over 1,000 DTC brands using Happy Birthday for Shopify.
Collectively, they have sent over 13 million birthday emails and generated a combined revenue of over $25,000,000! Our analysis gives us unique insights, which we will share with you to help you start your own e-commerce birthday club.
Take a look at our Birthday Guide for more insights and analysis.
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